01
Adquisición
Canales pagados y orgánicos coordinados con un objetivo de captación claro.
En Explora Funnel, diseñamos estrategias de marketing digital personalizadas para maximizar tu alcance y convertir visitantes en clientes leales. Nos enfocamos en resultados medibles y un crecimiento sostenible para tu empresa.
El trabajo se organiza alrededor de estos pilares — todos miden el mismo objetivo.
Canales pagados y orgánicos coordinados con un objetivo de captación claro.
Optimizar el camino del usuario desde la primera visita hasta la conversión.
Email y ciclo de vida para que el primer cliente se convierta en cliente recurrente.
Tableros mensuales que conectan inversión, retorno y aprendizajes.
Esto es lo que recibís — sin ambigüedad.
Completa el formulario y te responderemos en un día hábil.
We cover the following cities and surrounding regions. We Serve customers within a 50-mile radius of each.
The first 30 days of any engagement are about diagnosis, not delivery. Before any creative goes live or any spend is reallocated, we read the existing tracking, the historical performance, the campaign archive and — most importantly — the working assumptions that the in-house team has accumulated over the previous twelve months. A surprising amount of paid spend gets allocated against beliefs that were once true and quietly stopped being true. Naming those beliefs out loud is usually the most valuable single output of the diagnosis phase.
From there, we agree a written baseline on the metrics that actually move the business. Reporting against vanity metrics — total impressions, gross reach, post likes — is easy to produce and easy to ignore, and reporting against business metrics is harder to produce and impossible to ignore. We always pick the harder one. Each weekly note covers what shipped, what is being tested, what was killed, and what needs a decision from your side this week. Each monthly review compares the working metrics against the agreed baseline and proposes the next month's plan in a single working document, not a deck.
What we need from your team is small but non-negotiable: a single decision-maker available for a 20-minute weekly slot, prompt access to the analytics and ad accounts, and honest answers to direct questions during the diagnosis phase. Engagements that stall almost always stall on access, never on creative.
A working sprint is built around a single testable hypothesis and a single decision at the end. We open with a short written brief that names the hypothesis, the audience, the channels in scope, the budget envelope, and the criteria we will use to judge the result. Everyone on the engagement signs off on that brief before any production work starts, because the most expensive sprints are the ones where the criteria for success are only agreed in retrospect.
Production runs in weekly increments. Mid-sprint we share the assets, the tracking setup, and any unexpected friction with your team in writing — not in a meeting — so the working record is clear and the team can react asynchronously. Live testing happens in the second half of the sprint, with a defined window long enough to read signal but short enough that we are not just waiting for permission to make a decision.
At the end of the sprint we run a short review: what continues, what is killed, and what is iterated for the next sprint. The review is written before the meeting and circulated in advance, so the meeting itself can be 25 minutes of decisions instead of 60 minutes of reading. The output of every sprint is a one-page retro that lives alongside the working playbook for future reference.
How the working channels connect — what each one is responsible for and what it depends on from the others.
| Channel | What it does | How we run it |
|---|---|---|
| Search | Intent capture | Paid search and SEO sequenced together so brand and non-brand traffic build week over week. |
| Social | Audience building | Organic and paid social on the platforms where the audience already spends time, with a tested creative pipeline. |
| Retention and revival | Lifecycle and broadcast email sequenced against the seasonal calendar and tied to product availability. | |
| Content | Compounding distribution | Long-form and short-form content built to be repurposed across the other channels in the matrix. |
| Partnerships | Reach extension | A small number of qualified partners chosen for audience overlap, not for vanity reach. |
A predictable rhythm of written updates so the team always knows where the work stands without a meeting.
A working list of artefacts produced during a typical engagement. Each one is editable and yours to keep.
A useful Digital engagement is measured in decisions, not dashboards. Each sprint should leave you with a clearer answer to a real question — which channel is paying back, which message is converting, which audience is worth more attention next month. Explora Funnel structures reporting around those questions instead of vanity metrics so the work compounds.
Expect the first cycle to surface as many questions as answers. Patterns that look like wins in week two often soften by week six once seasonality and audience overlap are factored in. Plan a short retrospective at the end of each sprint, agree on what changes, and protect time for the slow improvements that move the needle further out.